Globeducate, one of the world's leading groups of international and bilingual schools, urgently needs to centralize and align the digital marketing efforts of schools in Spain, France, England, Portugal, and Canada.
360º Digital Audit
CRO
Budget planning
Tracking
Paid Media
Reporting
In qualified leads
In cost per lead
On school visits
Our client, Globeducate, faces a landscape of schools operating individually. Each school has its own executive resources (small agencies with their own reporting systems), which makes fluid operational and strategic communication with the group difficult. Neither Globeducate nor individual schools can provide reliable data on marketing ROI to act accordingly.
PSDigitals is joining at the perfect time, as Globeducate is immersed in the implementation of a global CRM. Our mission is to facilitate the process and align marketing and admissions efforts by creating a common system that visualizes data in an agile and automated manner.
We conduct a 360-degree audit and, together with our strategic partners, work hand in hand with the school leaders to help them develop a comprehensive marketing strategy. We support them by sharing our know-how on how to select the best digital partners, how to maximize digital investment, and how to establish budgets tailored to the objectives of the different digital channels. Communication flows are generated between the different digital agencies and the school leaders to understand the data in the admissions funnel.
We start, as always, with the basics. We analyze the main digital conversion channel, school websites, and provide recommendations for increasing conversion rates, working with in-house developers. In extreme cases, we recommend redesigning websites from scratch.
It's essential that tracking is configured correctly on each digital channel and constantly monitored. In our client's case, the most important KPI is form completions. We also measure other ad hoc micro-conversions. This measurement is performed both in Google Analytics and any other Paid Media platform the school uses.
After conducting a channel assessment, we discovered that all the schools were focusing on the top of the funnel and weren't achieving the expected results. We proposed a bottom-up strategy to gather data to guide us in setting budgets and being able to act accordingly. We launched campaigns with senior PPC specialists who helped optimize the budget and achieve the KPIs that had already been defined.
At the school level, we were able to visualize the annual budget and how it was being spent across each channel. Thanks to this automated system, at PSDigitals we were agile in adapting budgets and tactics based on the results obtained to achieve the school's objectives.
At PSDigitals, we help you prioritize your paid marketing channels, measure your results, and also improve the user experience during the online admissions process.
We are PSDigitals, an international agency specializing in Business Intelligence applied to digital marketing. We use advanced data analytics to create strategies in key sectors such as SaaS, Education, Real Estate, and Tourism. Our mission is to offer innovative solutions and rapid results, simplifying the complex and helping our clients achieve their business objectives by maximizing the value of their greatest asset: data.
