{"id":24,"date":"2024-10-17T22:02:48","date_gmt":"2024-10-17T22:02:48","guid":{"rendered":"https:\/\/psdigitals.com\/?page_id=24"},"modified":"2026-07-05T08:49:25","modified_gmt":"2026-07-05T08:49:25","slug":"analytical-measurement","status":"publish","type":"page","link":"https:\/\/psdigitals.com\/en\/analytical-measurement\/","title":{"rendered":"Measurement and Analytics"},"content":{"rendered":"
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\n\t\t\t\t\tGMT + GA4\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advanced measurement, privacy, and digital analytics <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Your data under control: Precise measurement with GTM and GA4, 100% legal and protected against privacy restrictions. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a digital ecosystem where third-party cookies are becoming increasingly ineffective and privacy regulations are stricter (GDPR), accurate measurement has become the biggest challenge for businesses. If your analytics are missing data, your business decisions and advertising campaigns will also fail.

We don't just install tags; we build a secure and resilient data infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4). We implement modern measurement systems that protect your users' privacy while ensuring you accurately capture every conversion. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The heart of your measurement: Google Tag Manager (GTM)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For your website to communicate effectively with your advertising platforms (Google Ads, Meta, LinkedIn), it needs to send them consistent and accurate information. Google Tag Manager (GTM) is the central hub that streamlines this process. Instead of overloading your website with heavy scripts, we use GTM to:<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tEnsure loading speed<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We centralize all pixels in a single optimized container.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\t Flexibility and total control<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It allows us to implement and modify real-time tracking without touching the page's internal code or depending on programmers.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tAccuracy in events<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We define precisely which user actions (clicks, downloads, forms) deserve to be measured.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For your website to communicate effectively with your advertising platforms (Google Ads, Meta, LinkedIn), it needs to send them consistent and accurate information. Google Tag Manager (GTM) is the central hub that streamlines this process. Instead of overloading your website with heavy scripts, we use GTM to:<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\n\t\t\t\t\tPrivacy and Legal Compliance (Consent Mode & Pop-ups with GTM)<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Privacy is no longer optional. We design and integrate cookie banners and pop-ups (Cookiebot, OneTrust, Complianz, etc.) and connect them directly to Google Tag Manager using Google Consent Mode V2. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strict compliance:<\/strong> If a user rejects cookies, GTM automatically blocks pixels to comply with GDPR.

AI-powered data modeling:<\/strong> We allow Google to anonymously and legally retrieve conversion data that would have been lost due to cookie rejection.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tFirst-Party Data Architecture (GTM Server-Side)<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traditional browser-based tracking is losing effectiveness due to ad blockers and the deterioration of third-party cookies. We protect your measurement by migrating to your own data (First-Party Data).<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We configure Google Tag Manager Server-Side<\/strong>: data is no longer sent from the user's browser to Meta or Google, but through your own server controlled by you.<\/p>

This gives you back complete control of the information<\/strong>Improve your website's performance and prevent you from losing up to 30% of the actual attribution of your sales.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tDigital Analytics and Business Intelligence with GA4 (Google Analytics 4)<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We redefined the use of Google Analytics 4 (GA4) so that it stops being a graveyard of graphs and becomes your main decision-making tool.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customized measurement plans:<\/strong> We configure GA4 to suit your business model, defining real and clean conversion funnels free of internal traffic or spam.

Data activation:<\/strong> We connect your GA4 data with visual tools like Looker Studio or repositories like BigQuery so you can understand your customer's complete journey.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why audit and implement your analytics with us? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLegal Security\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tYour website will comply 100% with European privacy policies and data processing regulations.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGoodbye to Duplicate Data\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe corrected measurement errors in GTM and GA4 that distorted your business reports.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSmarter Paid Media Campaigns\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBy feeding Google Ads or Meta with clean and accurate data, its algorithms optimize better and reduce your cost per acquisition (CPA).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We provide the right tools to analyze your website in depth.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

GMT + GA4 Advanced Measurement, Privacy, and Digital Analytics. Your data under control: Precise measurement with GMT and GA4, 100% compliant and protected against privacy restrictions. In a digital ecosystem where third-party cookies are becoming increasingly ineffective and privacy regulations are stricter (GDPR), accurate measurement has become essential.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"psdigitals.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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