{"id":1483,"date":"2025-10-08T03:37:50","date_gmt":"2025-10-08T03:37:50","guid":{"rendered":"https:\/\/psdigitals.com\/?page_id=1483"},"modified":"2025-11-26T09:52:53","modified_gmt":"2025-11-26T09:52:53","slug":"bau-case-study","status":"publish","type":"page","link":"https:\/\/psdigitals.com\/en\/bau-case-study\/","title":{"rendered":"Case Study \u2013 BAU"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1483\" class=\"elementor elementor-1483\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2a7b7c e-flex e-con-boxed e-con e-parent\" data-id=\"6f2a7b7c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63015762 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"63015762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Success Story\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351603c5 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"351603c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Education \u2013 BAU, Design and Arts University Center<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-437e043 e-grid e-con-boxed e-con e-parent\" data-id=\"437e043\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21588d9 e-con-full e-flex e-con e-child\" data-id=\"21588d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782b4e3 elementor-widget elementor-widget-heading\" data-id=\"782b4e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From zero Impressions to stable and profitable campaigns: how we resolved a critical Google Ads blockage and optimized investment across digital channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cff0c8 e-con-full e-flex e-con e-child\" data-id=\"1cff0c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-053ff0c elementor-widget elementor-widget-heading\" data-id=\"053ff0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting point\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d1c95 elementor-widget elementor-widget-text-editor\" data-id=\"27d1c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BAU is a university specialized in design, located in Barcelona. It offers 15 programs in areas such as graphic design, audiovisual design, fashion, and fine arts, attracting students from over 40 countries. With a bilingual approach and a creative hub in the heart of Barcelona, BAU draws talent from around the world. Its data-driven digital marketing strategy plays a key role in powering global expansion and strengthening its international positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ae3c9a e-con-full e-flex e-con e-child\" data-id=\"9ae3c9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d34bf elementor-widget elementor-widget-heading\" data-id=\"47d34bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we have done in PS\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea2598 elementor-widget elementor-widget-text-editor\" data-id=\"1ea2598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-rte-list=\"default\"><li><p class=\"preFade fadeIn\">In-depth analysis of Google Search and Performance Max<\/p><\/li><li>360\u00ba Digital Audit &amp; Recommendation Proposal<\/li><li>Budget planning<\/li><li>Tracking setup and refinement<\/li><li>Paid Media with a focus on Google Ads<\/li><li>Development of custom, automated reporting<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc4b4e e-flex e-con-boxed e-con e-parent\" data-id=\"5dc4b4e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3b436 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"cb3b436\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick Wins\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f95c13 e-grid e-con-boxed e-con e-child\" data-id=\"0f95c13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f358166 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f358166\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414619 elementor-widget elementor-widget-heading\" data-id=\"3414619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+23%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216fb3c elementor-widget elementor-widget-heading\" data-id=\"216fb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In qualified leads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d239fb8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d239fb8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704f3d0 elementor-widget elementor-widget-heading\" data-id=\"704f3d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">-10%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fa344 elementor-widget elementor-widget-heading\" data-id=\"86fa344\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In cost per lead\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b363d68 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b363d68\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd4d0 elementor-widget elementor-widget-heading\" data-id=\"b2cd4d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+20%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bcbcf elementor-widget elementor-widget-heading\" data-id=\"78bcbcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">On school visits\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46828a63 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"46828a63\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23db51e3 e-grid e-con-full e-con e-child\" data-id=\"23db51e3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2695bdc e-con-full e-flex e-con e-child\" data-id=\"2695bdc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-669d3036 elementor-widget elementor-widget-heading\" data-id=\"669d3036\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads impressions mysteriously dropping to zero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d0886c e-con-full e-flex e-con e-child\" data-id=\"22d0886c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8d99ec elementor-widget elementor-widget-text-editor\" data-id=\"4f8d99ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For nearly a year, BAU faced a critical issue with its Google Ads campaigns that neither its digital agency nor internal teams could resolve. Ad impressions dropped abruptly to zero and then reactivated without any clear reason. This erratic behavior severely impacted the university\u2019s visibility and campaign performance. BAU turned to PSD in search of answers and solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6664cd e-grid e-con-full e-con e-child\" data-id=\"5a6664cd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76dcc243 e-con-full e-flex e-con e-child\" data-id=\"76dcc243\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbc94b2 elementor-widget elementor-widget-heading\" data-id=\"3cbc94b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First Aid Kit to stop the biggest leak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3244e860 e-con-full e-flex e-con e-child\" data-id=\"3244e860\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-403e5360 elementor-widget elementor-widget-text-editor\" data-id=\"403e5360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At PSD, our initial focus was to solve the mystery behind the Google Ads performance. We conducted a thorough audit of their Google Search and Performance Max campaigns, and discovered that many ads were being automatically rejected by Google\u2019s review system \u2014 without any human intervention to fix the issue.<\/p><p>While the previous agency believed the root cause lay in technical problems on BAU\u2019s website, we chose a different approach, staying true to our experimental mindset. We launched a pilot campaign with new ad creatives that, this time, were not flagged by the automated system.<\/p><p>This test quickly confirmed our theory and stabilized impressions, restoring both visibility and BAU\u2019s confidence. Following this success, PSD took full ownership of the account to continue optimizing performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a97e6d9 e-grid e-con-full e-con e-child\" data-id=\"a97e6d9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0256a8 e-con-full e-flex e-con e-child\" data-id=\"f0256a8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63bbec7 elementor-widget elementor-widget-heading\" data-id=\"63bbec7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 1: Growth blocked by inefficient budget allocation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749237c e-con-full e-flex e-con e-child\" data-id=\"749237c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2b655 elementor-widget elementor-widget-text-editor\" data-id=\"bb2b655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the major challenges we encountered was working with tight daily budgets that couldn't absorb the full volume of potential traffic \u2014 limiting campaign reach and holding back growth.<\/p><p>We redesigned the investment strategy based on historical data, concrete objectives, and segmentation by program. We prioritized Google Search over Performance Max and focused the budget on lower-funnel activity. Through advanced geotargeting configuration, we concentrated efforts on high-potential regions like Barcelona, Mexico, and Colombia \u2014 without losing global reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1944c252 e-grid e-con-full e-con e-child\" data-id=\"1944c252\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94a79a5 e-con-full e-flex e-con e-child\" data-id=\"94a79a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b3d0a8 elementor-widget elementor-widget-heading\" data-id=\"19b3d0a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 2: Low-quality leads due to overreliance on Performance Max without CRM integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a3a5123 e-con-full e-flex e-con e-child\" data-id=\"6a3a5123\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe6ae2 elementor-widget elementor-widget-text-editor\" data-id=\"ffe6ae2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We identified that heavy use of Performance Max campaigns, without proper CRM integration, was generating a high volume of leads, but very few of quality. These contacts ended up stuck in automation flows that didn\u2019t convert, negatively impacting both ROI and the efficiency of the sales team.<\/p><p>We also uncovered an error in the CRM setup: conversions were being attributed to incorrect properties, preventing the import of qualified leads (MQLs) to optimize campaigns.<\/p><p>We solved the issue by fixing the data flow and improving traceability from click to conversion. This allowed us to fully integrate the CRM into the ad strategy, apply more effective CRO tactics, and optimize campaigns based on real results, not just volume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b171cfc e-grid e-con-full e-con e-child\" data-id=\"4b171cfc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2aae91fd e-con-full e-flex e-con e-child\" data-id=\"2aae91fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdf8fe5 elementor-widget elementor-widget-heading\" data-id=\"5fdf8fe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 3: Loss of key data due to poor integration with event management platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-102838c0 e-con-full e-flex e-con e-child\" data-id=\"102838c0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f91f044 elementor-widget elementor-widget-text-editor\" data-id=\"5f91f044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Event management platforms, a key tactic in BAU\u2019s lead generation strategy, such as Eventbrite, were not properly integrated with Google Tag Manager or HubSpot. This led to the loss of critical data and unreliable conversion attribution, making it difficult to optimize campaigns and base decisions on real insights.<\/p><p>To solve this, we proposed implementing HubSpot\u2019s native event management system. While it required initial development work, the new setup offered significantly more accurate data and full integration with digital platforms, enhancing the overall campaign optimization process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15bc9dea e-flex e-con-boxed e-con e-parent\" data-id=\"15bc9dea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-340b5b6f e-grid e-con-full e-con e-child\" data-id=\"340b5b6f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-603d65d e-con-full e-flex e-con e-child\" data-id=\"603d65d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515f8611 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"515f8611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445cda5a elementor-widget elementor-widget-text-editor\" data-id=\"445cda5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>23% increase in qualified leads<\/li><li>10% decrease in cost per lead<\/li><li>20% increase in school visits<\/li><li>Maintaining digital marketing investment<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a993bc e-con-full e-flex e-con e-child\" data-id=\"a993bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a6e6ea elementor-widget elementor-widget-text-editor\" data-id=\"35a6e6ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At PSD Digitals, we help you develop a systemic vision for your digital marketing strategy. We analyze, prioritize based on your objectives, and launch actions that maximize the return on your investment, all while speaking your language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f56d00c elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3f56d00c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/lets-talk\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b36f5c8 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2b36f5c8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/psdigitals.com\/en\/success-stories-in-education\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next Case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Education Success Stories \u2013 BAU, University Center for Arts and Design From Zero Impressions to Stable and Profitable Campaigns: How We Resolved a Critical Block in Google Ads and Optimized Investment in Digital Channels. Starting Point: BAU is a design-focused university located in Barcelona, offering 15 programs in [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1483","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"psdigitals.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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