{"id":1394,"date":"2025-09-17T12:20:28","date_gmt":"2025-09-17T12:20:28","guid":{"rendered":"https:\/\/psdigitals.com\/?page_id=1394"},"modified":"2025-11-26T10:15:52","modified_gmt":"2025-11-26T10:15:52","slug":"natural-district-case-study","status":"publish","type":"page","link":"https:\/\/psdigitals.com\/en\/natural-district-case-study\/","title":{"rendered":"Case Study \u2013 Natural District"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1394\" class=\"elementor elementor-1394\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2a7b7c e-flex e-con-boxed e-con e-parent\" data-id=\"6f2a7b7c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63015762 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"63015762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Success Story\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351603c5 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"351603c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Real Estate Projects - Distrito Natural  Vibio.land\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c11ab6 e-grid e-con-boxed e-con e-parent\" data-id=\"18c11ab6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1edde2ca e-con-full e-flex e-con e-child\" data-id=\"1edde2ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b61e9e3 elementor-widget elementor-widget-heading\" data-id=\"1b61e9e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Natural District triples sales for its Vibio.land development by fine-tuning target audiences and going back to basics.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4617f99c e-con-full e-flex e-con e-child\" data-id=\"4617f99c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10704396 elementor-widget elementor-widget-heading\" data-id=\"10704396\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting point\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293803c5 elementor-widget elementor-widget-text-editor\" data-id=\"293803c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Distrito Natural is a Spanish real estate developer, founded in 2020 by the architectural studio sAtt (B Corp), specializing in ecological and collaborative cohousing. Its focus is on developing housing projects with a positive environmental, social, and economic impact (Triple Bottom Line). With six real estate developments underway, both urban and rural, and more than 130 homes planned or under development, its marketing strategy is crucial to positioning this innovative approach within the real estate sector.<\/p><p>After a year of collaboration with another agency, during which, despite sharing a wealth of information, they didn&#039;t feel truly aligned in either communication or the results delivered, Distrito Natural decided to partner with PSD. We started, as always, with the basics: a 360-degree digital audit to identify gaps and key areas for improvement that would form the basis of our new joint strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-811d4b e-con-full e-flex e-con e-child\" data-id=\"811d4b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccfe613 elementor-widget elementor-widget-heading\" data-id=\"4ccfe613\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we have done in PS\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-703fbc46 elementor-widget elementor-widget-text-editor\" data-id=\"703fbc46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Digital Audit 360\u00ba<\/li><li>Comprehensive audience redesign<\/li><li>Niche-specific keyword research with a hypersegmented approach<\/li><li>Website review with CRO improvement proposal<\/li><li>Restructuring lead generation tactics<\/li><li>Improved tracking<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d7d2852 e-flex e-con-boxed e-con e-parent\" data-id=\"5d7d2852\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438d017a text-up-animation elementor-widget elementor-widget-heading\" data-id=\"438d017a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick Wins\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12d432f4 e-grid e-con-boxed e-con e-child\" data-id=\"12d432f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b7913b2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4b7913b2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55efd9cf elementor-widget elementor-widget-heading\" data-id=\"55efd9cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">x3\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43664674 elementor-widget elementor-widget-heading\" data-id=\"43664674\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As leads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2acd3fb6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2acd3fb6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4317 elementor-widget elementor-widget-heading\" data-id=\"26e4317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">x5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b57489b elementor-widget elementor-widget-heading\" data-id=\"6b57489b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In sales conversion rate<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ad6c30 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"48ad6c30\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1222f828 elementor-widget elementor-widget-heading\" data-id=\"1222f828\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">x10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d79106 elementor-widget elementor-widget-heading\" data-id=\"35d79106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In real knowledge of your audience\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df3b148 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"df3b148\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6c71 elementor-widget elementor-widget-heading\" data-id=\"92d6c71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">x3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79de046 elementor-widget elementor-widget-heading\" data-id=\"79de046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In diversification of acquisition channels\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9687c17 e-flex e-con-boxed e-con e-parent\" data-id=\"9687c17\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb8a50a e-grid e-con-full e-con e-child\" data-id=\"fb8a50a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d4a8a4 e-con-full e-flex e-con e-child\" data-id=\"4d4a8a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444dade elementor-widget elementor-widget-heading\" data-id=\"444dade\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-062fda1 e-con-full e-flex e-con e-child\" data-id=\"062fda1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53540a2 elementor-widget elementor-widget-text-editor\" data-id=\"53540a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the outset, we detected a clear friction between the unique value proposition of Distrito Natural (with its active Vibio.land project) and the digital strategy being implemented. The proposed activation followed an overly general approach, typical of the traditional real estate sector, failing to take advantage of the niche&#039;s potential or connect with the specific profile of its audience. This resulted in:<\/p><ul><li>Google Ads campaigns that were too broad, attracting unqualified leads with little interest in this type of promotion.<\/li><li>In Meta Ads, only automations were used, with basic geolocation segmentation, without working with custom audiences or strategies based on buyer personas&#039; behavior.<\/li><li>The creatives used in the campaigns were not tailored to the key messages; they simply reused generic corporate materials.<\/li><li>The website structure was disorganized after mapping the customer journey: the value proposition wasn&#039;t visible on the home page, and the conversion page contained serious errors, such as misconfigured forms.<\/li><li>At the analytics level, tracking was limited to Google Analytics 4, without Google Tag Manager or properly configured conversion events in Meta Ads. This made it difficult to measure and optimize the acquisition funnel.<\/li><\/ul><p>All of this resulted in a loss of resources and low-quality leads, making it difficult for the sales team to close deals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff17bb5 e-grid e-con-full e-con e-child\" data-id=\"ff17bb5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2926570 e-con-full e-flex e-con e-child\" data-id=\"2926570\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4229af2 elementor-widget elementor-widget-heading\" data-id=\"4229af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution: go back to basics and optimize with niche intelligence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c74d3 e-con-full e-flex e-con e-child\" data-id=\"f2c74d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3313af0 elementor-widget elementor-widget-text-editor\" data-id=\"3313af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>We conduct extensive keyword research, focusing on terms specific to the green real estate ecosystem, to improve targeting and attract more qualified traffic from organic and paid searches.<\/li><li>We leveraged one of our greatest legacy assets: a highly curated buyer personas created from previous buyers. Using this powerful insight, we manually and strategically built audiences in Meta Ads, with profiles such as:<ul><li>Professionals who work remotely, with environmental sensitivity.<\/li><li>Young families looking for a healthier environment to raise their children.<\/li><li>Active seniors, interested in health, sports, and conscious eating.<\/li><\/ul><\/li><li>We built on what already existed on the website, submitting a CRO recommendations document focused on improving the user journey and conversion.<\/li><li>On the creative side, we discarded the previous materials. We carefully selected creatives more aligned with the value proposition, and moved from automated lead ad campaigns to a qualified web traffic strategy, with the goal of better understanding the user and their motivations.<\/li><li>A more robust tracking plan was implemented: GTM, key events, and conversions were set up in both Meta and GA4, allowing for effective measurement and optimization of the entire funnel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e62f9c9 e-flex e-con-boxed e-con e-parent\" data-id=\"2e62f9c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58b405a7 e-grid e-con-full e-con e-child\" data-id=\"58b405a7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57470c6c e-con-full e-flex e-con e-child\" data-id=\"57470c6c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c9cab1 text-up-animation elementor-widget elementor-widget-heading\" data-id=\"54c9cab1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9d7736 elementor-widget elementor-widget-text-editor\" data-id=\"2f9d7736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sales triple compared to the previous period.<\/li><li>Campaigns are no longer broad and automated, but more precise and targeted. This improves not only conversion but also brand reputation.<\/li><li>Lead quality increased significantly, with better profile fit and higher purchase intent.<br \/>The advertising budget is being redistributed, reducing investment in the Google channel and strengthening campaigns on Meta, a channel where they had not been successful in the past and were therefore using it more.<\/li><li>With the learning generated, a new phase of continuous web optimization begins.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d3bbd9 e-con-full e-flex e-con e-child\" data-id=\"64d3bbd9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5c3325 elementor-widget elementor-widget-text-editor\" data-id=\"1c5c3325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At PSDigitals, we help you prioritize your paid marketing channels, measure your results, and also improve the user experience during the online admissions process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f963cd elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"23f963cd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/lets-talk\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc4ee0b elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2bc4ee0b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/psdigitals.com\/en\/saas-success-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next Case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Real Estate Project Success Stories \u2013 Distrito Natural Vibio.land Distrito Natural triples sales of its Vibio.land development by refining its target audiences and returning to the essentials. 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