Google Ads Is Not Enough: The Importance of a Comprehensive Strategy for Digital Success
In the world of digital marketing, Google Ads is a valuable tool for generating quality traffic and leads. However, there is a reality that
In the world of digital marketing, Google Ads is a valuable tool for generating quality traffic and leads. However, there is a reality that
At PaidStrategy, every project has its own story, and some stand out because they teach us important lessons about confidence, vision, and the impact of a good marketing strategy. One such story begins with a client who came to us through a referral, unsure whether the cost and implementation of a custom report was really worth it.
At PaidStrategy, we are always up to date with the most important developments in the world of Performance Marketing.
Below, we share a summary of the most significant changes.
Setting a budget for paid media is a crucial task. If the digital marketing strategy is the vehicle that will bring the initial plan closer to results, the budget will be the fuel that drives it.
In the digital world, there are no fixed rules or magic formulas. What works for one business with a specific audience may not work for another. An experimental mindset is key to ensuring growth.
What does remarketing mean? Remarketing is a digital marketing technique that involves re-engaging with users after they have interacted one or more times with…
When planning a PPC strategy, we must take into account the variety of digital devices from which our target audience will be impacted by ads (desktop computer, digital tablet, mobile phone, smart TV, etc.).
The often forgotten but powerful Google Business Profile tool, formerly known as Google My Business, helps users find information about restaurants, hotels, schools, shops, workshops, and more in their local searches.
Keywords are a fundamental aspect of any PPC (pay-per-click) strategy. Keywords are the words or phrases that users use to search for what they need on search engines like Google…
The art of brifing. That's how we think of it here at PaidStrategy.
A briefing is so powerful that it can determine the success or failure of your digital campaign. The briefing is the tool that serves as the foundation…
We are PSDigitals, an international agency specializing in Business Intelligence applied to digital marketing. We use advanced data analytics to create strategies in key sectors such as SaaS, Education, Real Estate, and Tourism. Our mission is to offer innovative solutions and rapid results, simplifying the complex and helping our clients achieve their business objectives by maximizing the value of their greatest asset: data.
