Solagraf, a leading SaaS platform in the solar energy sector, urgently needs to reduce its cost per customer (CPC).
360º Digital Audit
Custom Automated and Dynamic Reports
of the number of customers
in the cost of customer acquisition
in the effectiveness of meetings
integrated data and reporting system
Solargraf's "cost per customer" fluctuated significantly from month to month, that was a fact.
Despite having a powerful CRM tool, the first challenge was identifying the channels and campaigns that needed optimization.
The main problem was that digital and channel specialists were unable to link their CRM data to everyday tactics.
In this chaotic environment, not being able to measure progress toward business goals was like moving forward blindly without maps or compasses. Making the right tactical decisions was a challenge.
After conducting a situation analysis and an internal audit to better understand the technical aspects, we began by creating a custom reporting solution in collaboration with our technology providers to connect all digital channels to the CRM.
The creation of this system was made possible thanks to a third-party tool that integrated with the tools used internally at Solargraf.
We present this dynamic, real-time report as the single source of information on marketing and sales results.
We segmented the report by weeks and months to understand trends, seasonality, and comparison between periods.
We segmented the data by channel. This would allow digital marketing experts to identify opportunities and/or barriers.
By segmenting data by time, channel, and even campaign, the specialist could strengthen their daily optimizations.
to understand conversion rates across different sales touchpoints
Understanding the difference in performance based on the type of leads generated was key. For example, if our target audience is a business (B2B) and we see that a specific channel or campaign is bringing in end consumers (B2C), being able to identify this is key to shifting budgets and avoiding spending on unqualified leads.
A live, dynamic report was created that allowed us to collect daily data from all sources.
Solargraf's "cost per customer" fell by more than 251% in 3Q and remained stable, showing minor fluctuations in the following months.
Having this control over the data allowed the teams to improve in other areas of digital marketing and sales and continue growing the business.
At PSDigitals, we help you prioritize your paid marketing channels, implement effective tactics, and measure your results to impact the overall user experience.
We are PSDigitals, an international agency specializing in Business Intelligence applied to digital marketing. We use advanced data analytics to create strategies in key sectors such as SaaS, Education, Real Estate, and Tourism. Our mission is to offer innovative solutions and rapid results, simplifying the complex and helping our clients achieve their business objectives by maximizing the value of their greatest asset: data.
