Do you need a digital marketing audit? 

A second opinion is always important!

If you run digital marketing campaigns on a daily basis (launching campaigns, uploading content, optimizing them, and generating reports), thinking about an audit can be a bit overwhelming, given the negative connotations the word "audit" carries. But, from an optimistic perspective, for Marketing Directors and owners, an audit is an excellent tool to understand how you should manage your efforts and whether more resources are needed to keep your business growing. It's simply a matter of communicating it to your teams and management in the right way.

Here you have some Useful tips to know if you need an audit:

• You've been doing the same thing for over two years, and no one has suggested any new digital marketing strategies or tools.

• You have a plan that is well-defined for you, but that no one has been able to execute.

• Your team doesn't have enough experience to develop new strategies to grow your business.

• You are not achieving your marketing objectives (KPIs).

• You don't understand what your digital marketing team does or what their short- and long-term goals are.

If any of the above statements are correct in your case and you are making a significant investment in marketing, you need an audit to optimize your strategy.

What should you keep in mind when choosing a digital marketing audit?

• The person or team conducting the audit must have the necessary knowledge and experience in conducting digital marketing audits.

• The audit team should specialize in the most important digital marketing sector for your business. If your biggest weakness is paid campaigns, make sure the audit team includes a PPC specialist; if the majority of your conversions come from email marketing campaigns, you'll need an auditor with experience in that field.

• Avoid automated audits and look for a customized audit that meets your specific needs.

What should you expect from an audit?

• A good audit requires constant communication throughout the process so that experts can understand your weaknesses and needs and conduct the appropriate analysis.

• The auditor will need access to analyze all the tools you use for your marketing activities.

• The audit should provide recommendations and tactical solutions that your team and agency can implement immediately. For larger projects that require more time, it would be advisable to enlist the help of one of the audit team's experts to guide your team through the implementation process.

• The information, analysis, and conclusions provided to you in the audit should be clear and easy to understand.