Basic tips for launching a Paid Media campaign

If you're ready to start investing in paid digital advertising, like Google Search Ads, here are our recommendations to help your business grow successfully.

1- Find the right partner:

A partner with whom you find mutual understanding. Whether it's an agency, a consulting firm, or an external advisor, make sure they understand your business and website objectives. Both parties should align strategies (online and offline) and objectives through fluid communication.

2- “Tracking”:

Track it! We can't stress this point enough. Almost all website activity and actions can be measured, and tracking your KPIs (key performance indicators) is essential. To set up the tracking process correctly, it's essential that the media buyer or developer you work with has the necessary experience. Read this article to learn what they are. the most common mistakes when doing online tracking.

3- Define your goals:

Avoid asking the media buyer how much you should spend. Instead, ask yourself how many leads, sales, and revenue you'd like to achieve. Once you've defined those details, work with your partner to figure out how to translate them into your budget for digital media.

Once you've completed the three previous steps, you'll be ready to launch your online campaigns on paid platforms. These three steps are essential for the following reasons:

• Paid media can be very complicated and uses specific terminology that you may not be familiar with. Your partner should explain paid media strategies and best practices in a way that's easy for you to understand. There must be communication about the decisions being made and the expected results so that the strategies have a common direction for both parties.

• By tracking, you and your partner will know exactly how much money your leads (CPL) are costing you. Since you've already defined your goals, your partner can optimize your account budgets and CPCs to achieve your defined objectives, based on the data obtained.

• Since you'll have clearly defined goals, your partner will be able to let you know if you're on track to achieve them. If not, you'll need to adjust your strategy with your partner and evaluate other factors, such as conversion rate optimization (CRO), calls to action (CTA), and product offering.

Building the foundation for a solid paid media strategy isn't easy, and optimizing an account that's segmented incorrectly is very complicated and likely to be unsuccessful in the long run. Focus on the basics when launching campaigns; leave innovation for later, when you start seeing results.